How Mental Health Practices Use MindHavn to Scale Ethically and Quickly
From solo therapists to full-scale clinics, see how our Therapy Ad Trigger System™ delivers client growth with speed, clarity, and care.
Case Study 1
Crisis Clarity Campaign During COVID-19
Problem:
Amid the COVID-19 mental health surge, a therapy provider was struggling with high competition, expensive ads, and very low lead volume. They needed leads fast, without draining their limited budget.
Strategy:
We built a compassionate, high-empathy ad campaign with Facebook targeting and rapid A/B testing. The message directly addressed the emotional toll of the pandemic, using relatable visuals and urgency-driven copy to connect authentically with those seeking help.
Results:
- • 57 leads in just 15 days
- • $42.81 cost-per-lead in a high-demand environment
- • Full lead schedule during a national mental health crisis
Case Study 2
Unlocking Affordable Therapy Campaign
Problem:
Despite strong engagement on social media, this therapy brand saw almost no conversions. Their CPL was high, and those who did click weren't booking, especially price-conscious users.
Strategy:
We launched two laser-targeted Facebook ad sets: one to people actively searching for therapy, and another to those engaging with mental wellness content. The messaging focused on affordability and accessibility. We tested combinations of visuals, copy, and CTA types, optimizing weekly for conversion patterns.
Results:
- • 189 qualified leads in 30 days
- • Cost-per-lead dropped to $22.08
- • Massive improvement in booking conversions and inquiry quality
Case Study 3
Scaling With Precision Ad Targeting
Problem:
A therapy provider had a powerful offer, but a broken acquisition pipeline. Their CPL was too high, their audience targeting was broad, and their messaging was generic.
Strategy:
We created a dual-ad-set structure that let us run micro-targeted campaigns for different therapy audiences. Messaging focused on emotional safety, ease of scheduling, and therapist expertise. Our budget optimization and ad creative testing strategy allowed for precise allocation across best performers.
Results:
- • 333 qualified leads in 45 days
- • $30.26 cost-per-lead
- • Repeatable lead pipeline with clear ROI, ready to scale
Let's Add Your Practice to the Success List
You don't need to wait 3 months to get fully booked. We've done it in 15 to 45 days, and we can do it for you, too.
Book My Free Strategy Call